Refinancing

When this middle of the pack community owned European football team could not find the capitals to achieve its five year plan, it turned to Brie Strategy. 

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First with their management team led by their CMO we reviewed their objectives and re-aligned their mid term strategy to ensure their offering was compelling while being attainable. 

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Second we reviewed their financials, bringing in outside assistance from a specialized sports' accounting firm. 

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Third, with a new strategic plan and full understanding of their financial position, we devised a new offering combining mezzanine financing & traditional debt. 

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Fourth, with the C-Suite we put together a short list of target partners including private equity, family offices and boutique banks. 

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Fifth, we were present and assisted in the road show and facilitated many of the meetings. 

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Within six months of starting the mandate, our client closed two separate financing deal, after receiving many terms sheets. This gives them a clear three year runway with ample options for additional financing along the way. 

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