When this top tier cycling event saw its consumer product & media  licensing revenue decline despite a growing audience, it needed assistance to find out why. 

​

We did a high level review of their various programs and identify low hanging fruits where immediate actions could be taken and have almost instantaneous results. 

​

We brought in long time trusted advisors to assist in a deeper analysis and were able to put forward the foundation for a new global 360 degree licensing plan. 

​

This plan is now being developed internally by our customer with constant review by Brie Strategy.